Who Is Your Target Audience?
As I said, your target audience is the people that you are hoping to reach with your content. You need to dig deep within the purpose of your business. When you first start blogging for business, it’s a good idea to write a mission statement. What is it you’re trying to get across with your content? Are you wanting to show people how to attain a certain lifestyle? Are you giving the knowledge to achieve a certain dream?
You need to think about the overall purpose of your blog, as this sets the foundation for the kind of people you are hoping to reach.
For example, if you’re looking to teach beginners how to cook healthy meals on a budget, then you might narrow this to students, or young families. Choose exactly the type of person you are aiming to help. It can help to think of your target audience as just one person. This way you can write just for them.
To do this, you need to figure out more about the kind of person they are. Take a sheet of paper and write down all the details you already know about who you are writing for. How old are they? What kind of things do they like and dislike? What kind of life do they lead at the moment? What kind of lifestyle do they want to have?
Use the answers to these questions – they define your target audience. It’s important to have your target audience in mind when you’re creating content. If all of your content is aimed towards them, you will be serving them what they need. They will return to your blog again and again because you give them what they are looking for. That’s what creates the basis of a successful blog.
Your readers will begin to trust you and you will become a go-to expert for them – this is what creates the trust that eventually leads to sales